As COVID-19 restrictions ease, Irish pharmacies are seeing increased footfall with more people out and about and more in-person shopping locally. We anticipate this trend will continue and we are all hoping to see great OTC sales in the run-up to Christmas 2021.
It is essential that you make the most of more traffic in your pharmacy by bringing your great offers to the attention of everyone passing by or passing through. Are you using colourful shelf talkers, posters and banners? In-store marketing should be a key part of your marketing strategy. PharmaPOS is the best and easiest way to make all this happen including posting attractive posts on your social media applications.
There are two great opportunities for seasonal promotion coming up: Halloween and Christmas. Christmas is an excellent opportunity for pharmacies to make big increases in sales of health and beauty products, gift baskets and gift sets, fragrances and even jewellery.
Halloween is less obvious for seasonal promotions as there isn’t a market for gifts or much in the way of Halloween-related products, but it is still a time to make your pharmacy a fun destination or place to stop with decorations, staff costumes, and fun, colourful Halloween-themed point-of-sale signage.
PharmaPOS can help with new suites of themed designs you can use to create point-of-sale and social media graphics for Facebook and Instagram. Create and order printed shelf talkers, banners, posters and offer stickers. Or if you have a premium PharmaPOS account, generate print-ready artwork to print on your local desktop printer!
Here is our latest video showing how quickly and easily you can create a Christmas-themed shelf talker. Have a look and if you have any questions about PharmaPOS we’d love to hear from you! Reach us at firstname.lastname@example.org or on (01) 653-5008.
First, we now allow anyone to access and use the website. Produce your own customised shelf talkers, A4 and A5 in-store posters, sheets of stickers or banners with our updated streamlined user interface. Then order prints directly through the PharmaPOS shop along with any display holders you might need!
Next, we are now developing design themes that are consistent across a broad range of template layouts, both for print for your in-store marketing and for social media posts on Facebook and Instagram.
See our great new Valentine’s Day themes and get your in-store and social promotions going now!
Christmas and January sales promotion sometimes feel slightly overwhelming or a
bit of a chore? No matter how great your business is and how well it is
thriving you always need to promote it. Why not use PharmaPOS templates to
create some eye-catching in-store and online marketing material to take some of
that pressure off! If you try to make promotion a bit of fun and involve your
team it can become something that is enjoyable, whilst helping to boost sales!
With our brand new PharmaPOS January sales range of templates now live on the
PharmaPOS website, this will give you an incentive to get working on what could
be great January sales results – getting you off to the right start for 2020!
After the festive period customers are looking for a fresh start for the new year! Christmas has been packed away and people are looking for new beginnings. Why not use that opportunity to promote healthy and clean living products and services. Below are some ideas that you could use in store;
Host a Healthy Living Event
Why not host a healthy living event. Get in touch with your suppliers and request that they send brand representatives and ask if they can give you special discounts on their products for the event. Demonstrating products allows the customer to try it out before buying and gains their trust in the product. You can use your PharmaPOS templates to ensure your store and online social media are popping for the event!
Operation Transformation has been running for a number of years in Ireland. It is a show based around health and fitness, whereby 6 leaders are chosen from around the country as they go on a healthy eating and lifestyle change whilst the cameras follow them around. The TV show is aired on RTE1 but promoted and supported by national radio and right across the web. Thousands of people get involved all around the country from their own homes, offices, clubs or simply by themselves. You and your team could get involved by either taking part or by having an Operation Transformation event or stand in your store. Use your PharmaPOS templates to promote any healthy living products in store and on your social media platforms that support Operation Transformation. Operation Transformation 2020 kicks off on RTE1 on Wednesday, 8th January 2020.
Launch a new product
Launching a new product in January is a great way to lure customers back into your store. Pick a star product that you can have front and centre for the whole month. Create brand new PharmaPOS templates to display in store and across your social media to promote the new product. You could arrange a product launch which could include a dedicated stand for the month with discounts and prizes on the product.
Christmas is upon us but fear not as there is still time to ensure that your store looks inviting to all potential customers both in-store and online. A great way to ensure that your in-store marketing is eye catching for your customers is by choosing a Christmas theme that you can use throughout the entire store and on your social media platforms. Have your shelf talkers, A4 posters, A5 flyers and banner posters all looking festive, but uniform with your social media platforms. Choosing a themed marketing approach gives your business a professional look and feel that will draw in both your visiting and online customers. Using PharmaPOS makes this approach very easy with our new Christmas themed PharmaPOS templates that are now ready and available to use across your store and on your online social media platforms.
There are currently 8 themes to choose from on the PharmaPOS website. If you like a traditional look you can choose from a traditional Christmas theme or an elegance Christmas theme (light or dark). If you wish for something a bit more fun and playful you can choose from one of the snowman, santa, christmas tree or snowflake themes. Proving very popular this year is our Christmas nutcracker and we have used this theme to show some examples of templates that can be used for your promotions.
Christmas and Afterwards – Promotion Ideas
If you are looking for your business to stand out why not run a promotion on the lead up to Christmas and afterwards. Some ideas could include;
A 12 Days of Christmas Promotion
Buy One Get One FREE Promotion
Family and Friends Discount Day
Create unique hampers available ONLY at your store
After Christmas Sale
A ‘Santa didn’t bring me what I wanted’ Flash Sale
Don’t forget the ‘After Christmas’ Sale – a great opportunity for promotions also. People are still off work and love to check out the post-Christmas bargains from the 26th December onwards! Look out for the new sales templates we are launching next week. Use your in-store and online marketing to push those extra sales through until January. If you are not a PharmaPOS member then you can simply click on http://pharmapos.ie/christmas_2019.html to find out more details on how you can become a member for a small monthly fee.
Are you doing everything you can to stay on top of your in-store marketing? PharmaPOS offers pharmacies the power to create their own branded point-of-sale shelf talkers, banners, stickers, posters and more. For the month of June we have an amazing offer on OKI printers. Save €60 – €80 on the standard price and we’ll also include free of charge a starter pack of banner paper, a starter pack of shelf talker paper, and a free no-obligation month’s subscription to PharmaPOS so you can try creating your own banners and shelf talkers in your pharmacy! (Existing PharmaPOS customers, please phone if you are interested in ordering the printer on its own).
OFFER HAS EXPIRED
Order in the month of June and receive FREE 25 sheets of banner paper (900mm x 210mm), 50 sheets of shelf talker paper (210 x 75mm) and a FREE month’s subscription to PharmaPOS. PharmaPOS enables pharmacies to quickly and easily create their own point of sale shelf talkers, banners, posters, stickers and more with a wide range of design themes to choose from, all for a low monthly subscription.
With these great special prices only for the month of June if you order the c532dn, you are basically getting your new printer for free (the price of the printer with toner is close to the same price to order the toner pack on its own)!
€235 (SAVE €60 and get free paper and PharmaPOS for one month!)
€405 (SAVE €80 and get free paper and PromoPOS for one month!)
Holidays are a great time for retail spending – retailers and consumers are aware of this on some level, so don’t forget to make the most of Valentine’s Day upcoming to remind your customers to make that extra purchase!
The Pharmaceutical Society of Ireland is as of this week instructing pharmacies to no longer perform food intolerance testing. This follows an advisory published by the Health Products Regulatory Authority that food intolerance testing can only be useful with expert guidance from a doctor or dietitian. The HPRA warns that any single food intolerance test does not have clinical usefulness, based on their survey of existing food intolerance testing products.
All our PharmaPOS users love their ability to create attractive shelf talkers and posters. We also provide tools to create great banners and even promote offers on Facebook. But some of our users aren’t making the most of their ability to create stickers to help bring attention to their special product offers. Using stickers is an extremely effective way to help products move off the shelves and increase impulse buying.
PharmaPOS users will have noticed earlier this year we updated the functionality of the unique PharmaPOS Image Manager, organising product images by much more specific categories to make it even easier to find what you are looking for.
In-store marketing experts tell us that holidays are a very important time for marketing and holiday themes really work. Why do holiday themes work? Holidays are times when people are out and about and there is a fun mood in the air. When visitors to your pharmacy feel it’s a special time they are more receptive to your in-store marketing message. Use our new PharmaPOS Halloween-themed shelf talkers and posters over the next couple weeks, not only to promote specific halloween products, but for any special offers in your shop.
We’re happy to share a free printable Mother’s Day poster – remind your customers that the holiday is coming and it’s time to buy some luxury items for the special ladies in their lives, either their mothers or the mothers of their children! Some pharmacies carry jewellery and fragrances, these are great items for Mother’s Day but we also recommend promoting luxury cosmetics and bath and beauty products or even health products. We think “take care of your health” is a great way to let Mom know you love and care about her.
Due to popular request, we’ve brought back 25mm round stickers. We are now getting our pre-cut 25mm round sticker stock from the same supplier as our great 40mm stickers. For the same great price as the 40mm stickers, the 25mm sticker sheets have 70 stickers per sheet which adds up to an amazing 6300 stickers per 90-sheet pack! Our stickers are easy to peel off the backing and stick well to a variety of surfaces, but are still easy to remove.
More and more pharmacies are using social media platforms to reach their customers with their news and special offers. PharmaPOS is now adding Facebook to your promotional toolbox with new templates for your Facebook cover photo or Facebook posts!
We hope you’ll join us in looking forward to a happy, productive and hopefully prosperous new year in 2017! We’d also like to take this opportunity to express how glad we are to have such great customers and partners to work with in the years past and years to come.
Yes! We have new wobbler templates. Our wobbler template designs are 10cm square sizes that you print and cut out from heavy paper (heavy a4 paper is available from the PharmaPOS Shop). We will be expanding our offering of wobbler templates for the rest of 2016 and into the next year. If you are interested in other wobbler shapes, please let us know! We are interested in the possibility of providing pre-perforated circular paper for circular wobblers and possibly other shapes as well.
We have lots of good news about printers and toners today! We are excited to announce that we have two new high-quality laser printers available: the Oki C332dn and the C532dn. We also have toners available for the new printers. And as if that wasn’t enough good news, we have also lowered our prices on all toners!