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Valentine’s Day – An Amazing Opportunity for Your Pharmacy

At PharmaPOS we like to emphasise seasonal promotions. Customers enjoy the mood of a fun seasonal theme throughout your pharmacy, with appropriate decorations and themed point-of-sale signage. Valentine’s Day is definitely a key promotional period for Irish pharmacies. We’d like to share some ideas with you for making this a special Valentine’s Day period for you and your customers.

Bring attention to Valentine’s Day gift products

Fragrances may be the most frequently given Valentine’s Day gifts. Draw attention to your fragrances with special offers – and make sure your customers are made aware of your bargains! Of course, it isn’t only about bargains. Finding the right thing for a special someone may be more important than a good price. Some pharmacies are also carrying jewelry which is another top Valentine’s Day gift.

Top reasons why shoppers would spend more

In 2017, the US National Retail Federation conducted a survey to establish what might induce shoppers to spend an extra $10 for Valentine’s Day. The results were interesting:

  • 48.6% A really good sale or promotion
  • 36.4% Seeing the perfect gift for someone I didn’t originally plan to buy for
  • 32.4% A free gift with purchase

These are all opportunities for you to capture quite a few extra sales in the 2022 Valentine’s Day period. Remember that if you keep Valentine’s Day top of mind for your customers with in-store decorations and themed shelf talkers, posters and banners, they will be more likely to start thinking about possibly adding a gift to their purchase.

Luxury bath and beauty products

Remember to promote your luxury bath and beauty products this Valentine’s Day! Many brands provide gift boxes that are a great opportunity for promotion. Another possibility is to put together your own gift baskets.

Prepare your pharmacy to maximise sales

Take a look at your pharmacy to see how you can maximise impulse buys and draw attention to some of your great offers. Show off some of your offers in fragrances, bath and beauty near your pharmacy counter or checkout. Remember to direct them (with a Valentine’s Day shelf talker) to more offers in other aisles!

Social media for Valentine’s Day promotions

Remember that younger people on average spend more on Valentine’s Day and are much more likely to see offers on social media. Are you doing everything you can to get the word out? Along with shelf talkers, posters, banners and stickers see some great Valentine’s Day social media templates on PharmaPOS.