Attract extra foot traffic and make the most of customers already in your pharmacy with a Christmas-themed in-store marketing campaign, resulting in extra seasonal sales! Use shelf talkers, posters and signs and flyers to their maximum potential to help boost your seasonal sales this December. Nowadays, customers are looking for value and are exposed to a myriad of promotions, pricing and special offers on a daily basis. Through effective point of sale messaging you can clearly communicate to your customers what your value offers and savings are at your pharmacy this Christmas!
Christmas is a critical time to make sure you make the most of in-store marketing opportunities. In many retail sectors, spending in the holiday season accounts for around 20% of the overall annual spend. Pharmacies are a natural gift destination particularly for luxury body products, gift boxes and baskets, fragrances, cosmetics and jewelry.
Also be aware that if you can bring foot traffic into your pharmacy, attracting passers-by with Christmas offers, you will also get an increase in your revenue on other OTC pharmacy products. Christmas is also a great time for you to offer customised branded gift vouchers for your customers. Help spread the word that your pharmacy is a shopping destination!
As COVID-19 restrictions ease, Irish pharmacies are seeing increased footfall with more people out and about and more in-person shopping locally. We anticipate this trend will continue and we are all hoping to see great OTC sales in the run-up to Christmas 2021.
It is essential that you make the most of more traffic in your pharmacy by bringing your great offers to the attention of everyone passing by or passing through. Are you using colourful shelf talkers, posters and banners? In-store marketing should be a key part of your marketing strategy. PharmaPOS is the best and easiest way to make all this happen including posting attractive posts on your social media applications.
There are two great opportunities for seasonal promotion coming up: Halloween and Christmas. Christmas is an excellent opportunity for pharmacies to make big increases in sales of health and beauty products, gift baskets and gift sets, fragrances and even jewellery.
Halloween is less obvious for seasonal promotions as there isn’t a market for gifts or much in the way of Halloween-related products, but it is still a time to make your pharmacy a fun destination or place to stop with decorations, staff costumes, and fun, colourful Halloween-themed point-of-sale signage.
PharmaPOS can help with new suites of themed designs you can use to create point-of-sale and social media graphics for Facebook and Instagram. Create and order printed shelf talkers, banners, posters and offer stickers. Or if you have a premium PharmaPOS account, generate print-ready artwork to print on your local desktop printer!
Here is our latest video showing how quickly and easily you can create a Christmas-themed shelf talker. Have a look and if you have any questions about PharmaPOS we’d love to hear from you! Reach us at email@example.com or on (01) 653-5008.
Christmas is upon us but fear not as there is still time to ensure that your store looks inviting to all potential customers both in-store and online. A great way to ensure that your in-store marketing is eye catching for your customers is by choosing a Christmas theme that you can use throughout the entire store and on your social media platforms. Have your shelf talkers, A4 posters, A5 flyers and banner posters all looking festive, but uniform with your social media platforms. Choosing a themed marketing approach gives your business a professional look and feel that will draw in both your visiting and online customers. Using PharmaPOS makes this approach very easy with our new Christmas themed PharmaPOS templates that are now ready and available to use across your store and on your online social media platforms.
There are currently 8 themes to choose from on the PharmaPOS website. If you like a traditional look you can choose from a traditional Christmas theme or an elegance Christmas theme (light or dark). If you wish for something a bit more fun and playful you can choose from one of the snowman, santa, christmas tree or snowflake themes. Proving very popular this year is our Christmas nutcracker and we have used this theme to show some examples of templates that can be used for your promotions.
Christmas and Afterwards – Promotion Ideas
If you are looking for your business to stand out why not run a promotion on the lead up to Christmas and afterwards. Some ideas could include;
A 12 Days of Christmas Promotion
Buy One Get One FREE Promotion
Family and Friends Discount Day
Create unique hampers available ONLY at your store
After Christmas Sale
A ‘Santa didn’t bring me what I wanted’ Flash Sale
Don’t forget the ‘After Christmas’ Sale – a great opportunity for promotions also. People are still off work and love to check out the post-Christmas bargains from the 26th December onwards! Look out for the new sales templates we are launching next week. Use your in-store and online marketing to push those extra sales through until January. If you are not a PharmaPOS member then you can simply click on http://pharmapos.ie/christmas_2019.html to find out more details on how you can become a member for a small monthly fee.