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Valentine’s Day – An Amazing Opportunity for Your Pharmacy

At PharmaPOS we like to emphasise seasonal promotions. Customers enjoy the mood of a fun seasonal theme throughout your pharmacy, with appropriate decorations and themed point-of-sale signage. Valentine’s Day is definitely a key promotional period for Irish pharmacies. We’d like to share some ideas with you for making this a special Valentine’s Day period for you and your customers.

Bring attention to Valentine’s Day gift products

Fragrances may be the most frequently given Valentine’s Day gifts. Draw attention to your fragrances with special offers – and make sure your customers are made aware of your bargains! Of course, it isn’t only about bargains. Finding the right thing for a special someone may be more important than a good price. Some pharmacies are also carrying jewelry which is another top Valentine’s Day gift.

Top reasons why shoppers would spend more

In 2017, the US National Retail Federation conducted a survey to establish what might induce shoppers to spend an extra $10 for Valentine’s Day. The results were interesting:

  • 48.6% A really good sale or promotion
  • 36.4% Seeing the perfect gift for someone I didn’t originally plan to buy for
  • 32.4% A free gift with purchase

These are all opportunities for you to capture quite a few extra sales in the 2022 Valentine’s Day period. Remember that if you keep Valentine’s Day top of mind for your customers with in-store decorations and themed shelf talkers, posters and banners, they will be more likely to start thinking about possibly adding a gift to their purchase.

Luxury bath and beauty products

Remember to promote your luxury bath and beauty products this Valentine’s Day! Many brands provide gift boxes that are a great opportunity for promotion. Another possibility is to put together your own gift baskets.

Prepare your pharmacy to maximise sales

Take a look at your pharmacy to see how you can maximise impulse buys and draw attention to some of your great offers. Show off some of your offers in fragrances, bath and beauty near your pharmacy counter or checkout. Remember to direct them (with a Valentine’s Day shelf talker) to more offers in other aisles!

Social media for Valentine’s Day promotions

Remember that younger people on average spend more on Valentine’s Day and are much more likely to see offers on social media. Are you doing everything you can to get the word out? Along with shelf talkers, posters, banners and stickers see some great Valentine’s Day social media templates on PharmaPOS.

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Two Months FREE to Create Great Point of Sale and Social Media Campaigns!

Would you like two months FREE access to PharmaPOS to create exceptional point of sale and social media campaigns? With PharmaPOS you can create point-of-sale promotional materials and social media graphics for both Facebook and Instagram. You can then order shelf talkers, A5 flyers, A4 posters and offer stickers from your creations. If you have a premium PharmaPOS account you can generate print-ready artwork to print on your local desktop printer!

It is important to engage with customers in every way possible. This includes providing them with advice, informing them of useful health information and letting them know about your offers. Communicate your offers to customers by creating marketing campaigns online and in-store). PharmaPOS is a simple to use web tool, designed for the creation of professional retail signage and social media posts.

Sign up now and get 2 Months FREE!  

Two Months Free In-Store Marketing

Shelf Talkers serve as an excellent marketing communications tool – so let your shelves do the talking! Shelf talkers give pharmacies an opportunity to propose purchases to customers and to promote any special in-store offers. Having the correct information available improves customers in-store experience and allows them to make a quicker and more informed choice!

A5 and A4 Posters: Whether your pharmacy needs to provide information on current health and safety measures, procedures on prescriptions or promote new products, PharmaPOS has a library of suitable templates to use. These can be printed out in A4 or A5 sizes depending on your requirements. If you are planning an in-store event you can print out some A5 flyers informing customers of any offers or new products. Posters can be used to display in different areas around the pharmacy.

Banners (900mm X 210mm) are a great way to help pharmacies identify different areas in-store whilst providing customers with all the information they need. They are a great way to draw attention to an event or product as they are instantly noticeable due to the size, bright colours and pictures used! They can also be used in the front window displays to attract customers by informing them of an event, product or service that you have available in-store!

Offer Stickers are a great way to label various products in your store to help bring attention to special offers. Using stickers is an extremely effective way to help products move off the shelves and increase buying. The unique feature of stickers is that they lead the customer’s attention directly to the individual item – it’s then a much shorter step to grab the product off the shelf and make another purchase! Peelable round stickers are available in 25mm and 40mm size on A4 sheets for printing on standard laser printers.

We have a number of various point of sale holders and paper packs available to purchase on the PharmaPOS shop that you can use alongside your marketing material.

Online Marketing

Facebook and Instagram go hand in hand and are a great way to reach an audience local to your pharmacy. All retailers need to produce high quality content for social media posts to get seen. Using PharmaPOS templates gives you a professional and uniform look. It can be difficult to build an audience quickly, therefore, you will need to be consistent with posts in order to attract new customers and keep existing customers engaged!

The process of creating your Facebook and Instagram posts and cover photos with PharmaPOS couldn’t be easier. Simply enter your pharmacy details, choose a background and product image (if required), and a high-quality image is generated in a few seconds! Download from PharmaPOS to your desktop, then add to your Facebook or Instagram feeds.