Create a fun Halloween campaign in your pharmacy this year! Halloween decorations can help drive traffic to your pharmacy as well as engaging in local community spirit.
Halloween gives you the opportunity to bring new customers in and raise awareness of your pharmacy in the local community to help give your OTC sales a boost.
Get Your Staff into the Halloween Spirit!
Attract customers to your pharmacy with enthusiasm and creativity this Halloween. You can do this in a number of different ways to include decorating both the interior and display windows with colourful Halloween decorations such as pumpkins, ghosts, skeletons or even just the typical Halloween colours. Staff can dress up or paint their faces in the lead up to the main day and you could also play Halloween music.
Another great way to get involved in the Halloween spirit in the community is to host a Halloween event. This could be something as simple as allowing the children to trick or treat at your pharmacy, hosting a Halloween Colouring Competition or a Best Costume Event. Make sure to hand out promotional offers and some fun giveaways while the event is running.
For pharmacies it may not be feasible to carry seasonal Halloween products. But, you could promote a number of different products that are commonly used by customers during this time:
- Make Up/Make Up Remover
- Make Up Sponges and Brushes
- Hairspray
- Nail Varnish/Nail Varnish Remover
- Sugar-Free Candy/Gluten-Free Candy
- Torches/Bandages
Video: Creating a Halloween Campaign using PharmaPOS
See our YouTube video on creating a Halloween campaign using PharmaPOS:
Promote on Your Social Media Platforms
Let your customers know about your plans for Halloween across your Social Media Platforms. You can engage with your customers throughout the week by posting information tips and tricks around the event.
- Post tips on Trick or Treating safely within the community
- Post pictures of your Halloween-themed decorations and Staff members’ costumes
- Share your event or competitions that you are planning on hosting or participating in
- Remind customers if they are feeling unwell to stay at home.
PharmaPOS can help with Halloween-themed designs to create point-of-sale and social media graphics for Facebook and Instagram. Create and order printed shelf talkers, banners, posters and offer stickers. Or if you have a premium PharmaPOS account, generate print-ready artwork to print on your local desktop printer!
