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In-Store Christmas Marketing at Your Pharmacy!

Attract extra foot traffic and make the most of customers already in your pharmacy with a Christmas-themed in-store marketing campaign, resulting in extra seasonal sales! Use shelf talkers, posters and signs and flyers to their maximum potential to help boost your seasonal sales this December. Nowadays, customers are looking for value and are exposed to a myriad of promotions, pricing and special offers on a daily basis. Through effective point of sale messaging you can clearly communicate to your customers what your value offers and savings are at your pharmacy this Christmas!

Get started!  Create Christmas-themed Shelf Talkers

The Importance of In-Store Marketing at Christmas

Christmas is a critical time to make sure you make the most of in-store marketing opportunities. In many retail sectors, spending in the holiday season accounts for around 20% of the overall annual spend. Pharmacies are a natural gift destination particularly for luxury body products, gift boxes and baskets, fragrances, cosmetics and jewelry.

Also be aware that if you can bring foot traffic into your pharmacy, attracting passers-by with Christmas offers, you will also get an increase in your revenue on other OTC pharmacy products. Christmas is also a great time for you to offer customised branded gift vouchers for your customers. Help spread the word that your pharmacy is a shopping destination!

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Two Months FREE to Create Great Point of Sale and Social Media Campaigns!

Would you like two months FREE access to PharmaPOS to create exceptional point of sale and social media campaigns? With PharmaPOS you can create point-of-sale promotional materials and social media graphics for both Facebook and Instagram. You can then order shelf talkers, A5 flyers, A4 posters and offer stickers from your creations. If you have a premium PharmaPOS account you can generate print-ready artwork to print on your local desktop printer!

It is important to engage with customers in every way possible. This includes providing them with advice, informing them of useful health information and letting them know about your offers. Communicate your offers to customers by creating marketing campaigns online and in-store). PharmaPOS is a simple to use web tool, designed for the creation of professional retail signage and social media posts.

Sign up now and get 2 Months FREE!  

Two Months Free In-Store Marketing

Shelf Talkers serve as an excellent marketing communications tool – so let your shelves do the talking! Shelf talkers give pharmacies an opportunity to propose purchases to customers and to promote any special in-store offers. Having the correct information available improves customers in-store experience and allows them to make a quicker and more informed choice!

A5 and A4 Posters: Whether your pharmacy needs to provide information on current health and safety measures, procedures on prescriptions or promote new products, PharmaPOS has a library of suitable templates to use. These can be printed out in A4 or A5 sizes depending on your requirements. If you are planning an in-store event you can print out some A5 flyers informing customers of any offers or new products. Posters can be used to display in different areas around the pharmacy.

Banners (900mm X 210mm) are a great way to help pharmacies identify different areas in-store whilst providing customers with all the information they need. They are a great way to draw attention to an event or product as they are instantly noticeable due to the size, bright colours and pictures used! They can also be used in the front window displays to attract customers by informing them of an event, product or service that you have available in-store!

Offer Stickers are a great way to label various products in your store to help bring attention to special offers. Using stickers is an extremely effective way to help products move off the shelves and increase buying. The unique feature of stickers is that they lead the customer’s attention directly to the individual item – it’s then a much shorter step to grab the product off the shelf and make another purchase! Peelable round stickers are available in 25mm and 40mm size on A4 sheets for printing on standard laser printers.

We have a number of various point of sale holders and paper packs available to purchase on the PharmaPOS shop that you can use alongside your marketing material.

Online Marketing

Facebook and Instagram go hand in hand and are a great way to reach an audience local to your pharmacy. All retailers need to produce high quality content for social media posts to get seen. Using PharmaPOS templates gives you a professional and uniform look. It can be difficult to build an audience quickly, therefore, you will need to be consistent with posts in order to attract new customers and keep existing customers engaged!

The process of creating your Facebook and Instagram posts and cover photos with PharmaPOS couldn’t be easier. Simply enter your pharmacy details, choose a background and product image (if required), and a high-quality image is generated in a few seconds! Download from PharmaPOS to your desktop, then add to your Facebook or Instagram feeds.

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Get More Sales from Increased Footfall as Restrictions Ease

As COVID-19 restrictions ease, Irish pharmacies are seeing increased footfall with more people out and about and more in-person shopping locally. We anticipate this trend will continue and we are all hoping to see great OTC sales in the run-up to Christmas 2021.

It is essential that you make the most of more traffic in your pharmacy by bringing your great offers to the attention of everyone passing by or passing through. Are you using colourful shelf talkers, posters and banners? In-store marketing should be a key part of your marketing strategy. PharmaPOS is the best and easiest way to make all this happen including posting attractive posts on your social media applications.

There are two great opportunities for seasonal promotion coming up: Halloween and Christmas. Christmas is an excellent opportunity for pharmacies to make big increases in sales of health and beauty products, gift baskets and gift sets, fragrances and even jewellery.

See Point-of-Sale options and more on PharmaPOS     

Halloween is less obvious for seasonal promotions as there isn’t a market for gifts or much in the way of Halloween-related products, but it is still a time to make your pharmacy a fun destination or place to stop with decorations, staff costumes, and fun, colourful Halloween-themed point-of-sale signage.

PharmaPOS can help with new suites of themed designs you can use to create point-of-sale and social media graphics for Facebook and Instagram. Create and order printed shelf talkers, banners, posters and offer stickers. Or if you have a premium PharmaPOS account, generate print-ready artwork to print on your local desktop printer!

Here is our latest video showing how quickly and easily you can create a Christmas-themed shelf talker. Have a look and if you have any questions about PharmaPOS we’d love to hear from you! Reach us at info@pharmapos.ie or on (01) 653-5008.

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Get a headstart for 2020 with healthy January Promotions!

Does Christmas and January sales promotion sometimes feel slightly overwhelming or a bit of a chore? No matter how great your business is and how well it is thriving you always need to promote it. Why not use PharmaPOS templates to create some eye-catching in-store and online marketing material to take some of that pressure off! If you try to make promotion a bit of fun and involve your team it can become something that is enjoyable, whilst helping to boost sales! With our brand new PharmaPOS January sales range of templates now live on the PharmaPOS website, this will give you an incentive to get working on what could be great January sales results – getting you off to the right start for 2020!

Visit the PharmaPOS Site to see new January Sales templates

 

January Promotion Ideas

After the festive period customers are looking for a fresh start for the new year! Christmas has been packed away and people are looking for new beginnings. Why not use that opportunity to promote healthy and clean living products and services. Below are some ideas that you could use in store;

Host a Healthy Living Event

Why not host a healthy living event. Get in touch with your suppliers and request that they send brand representatives and ask if they can give you special discounts on their products for the event. Demonstrating products allows the customer to try it out before buying and gains their trust in the product. You can use your PharmaPOS templates to ensure your store and online social media are popping for the event!

Operation Transformation

Operation Transformation has been running for a number of years in Ireland. It is a show based around health and fitness, whereby 6 leaders are chosen from around the country as they go on a healthy eating and lifestyle change whilst the cameras follow them around. The TV show is aired on RTE1 but promoted and supported by national radio and right across the web. Thousands of people get involved all around the country from their own homes, offices, clubs or simply by themselves. You and your team could get involved by either taking part or by having an Operation Transformation event or stand in your store. Use your PharmaPOS templates to promote any healthy living products in store and on your social media platforms that support Operation Transformation. Operation Transformation 2020 kicks off on RTE1 on Wednesday, 8th January 2020.

Launch a new product

Launching a new product in January is a great way to lure customers back into your store. Pick a star product that you can have front and centre for the whole month. Create brand new PharmaPOS templates to display in store and across your social media to promote the new product. You could arrange a product launch which could include a dedicated stand for the month with discounts and prizes on the product.

For a limited time, see our special offer for PharmaPOS membership! Or sign up for a FREE no-obligation 7-day Trial today.