As COVID-19 restrictions ease, Irish pharmacies are seeing increased footfall with more people out and about and more in-person shopping locally. We anticipate this trend will continue and we are all hoping to see great OTC sales in the run-up to Christmas 2021.
It is essential that you make the most of more traffic in your pharmacy by bringing your great offers to the attention of everyone passing by or passing through. Are you using colourful shelf talkers, posters and banners? In-store marketing should be a key part of your marketing strategy. PharmaPOS is the best and easiest way to make all this happen including posting attractive posts on your social media applications.
There are two great opportunities for seasonal promotion coming up: Halloween and Christmas. Christmas is an excellent opportunity for pharmacies to make big increases in sales of health and beauty products, gift baskets and gift sets, fragrances and even jewellery.
Halloween is less obvious for seasonal promotions as there isn’t a market for gifts or much in the way of Halloween-related products, but it is still a time to make your pharmacy a fun destination or place to stop with decorations, staff costumes, and fun, colourful Halloween-themed point-of-sale signage.
PharmaPOS can help with new suites of themed designs you can use to create point-of-sale and social media graphics for Facebook and Instagram. Create and order printed shelf talkers, banners, posters and offer stickers. Or if you have a premium PharmaPOS account, generate print-ready artwork to print on your local desktop printer!
Here is our latest video showing how quickly and easily you can create a Christmas-themed shelf talker. Have a look and if you have any questions about PharmaPOS we’d love to hear from you! Reach us at firstname.lastname@example.org or on (01) 653-5008.